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Assistant Manager / Product Development Manager (Segmentation)
Chiyu Banking Corporation LimitedHong Kong30 天前
职位描述Degree Holder in Marketing or related discipline Minimum 4 years of working experience in banking industry, preferably relevant experience in customer segmentation or marketing Good Interpersonal, communication and analytical skills Independent, attentive to details, customer-oriented, positive and proactive working attitude Strong planning, organization and time management skills Strong sense of responsibility and able to work under pressure Good command of written English and Chinese
Responsibilities :
- Support on formulating customer strategies to drive customer growth and profitability
- Assist to implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty and retention.
- Assist to formulate and implement customer segment strategies to achieve the business targets, improve customer experience and explore customer financial needs.
- Assist to design and implement an integrated sales & service platform, end-to-end sales process for frontline including planning, sales discussion and activities effectively
- Monitor sales channels’ performance on acquisition, mainly work with direct sales and Branch
- Perform client profitability analysis, identify gaps and propose action plans to improve lead conversion and revenue generation from deposit or investment of specific segment
- Organize activities and events to improve customer satisfaction
- Manage marketing budget to optimize acquisition spending effectively
- Prepare regular MIS and management presentation
Requirements :
Candidates with less experience will be considered as Assistant Manager)
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Product Manager • Hong Kong