Responsibilities :
- Support on formulating customer strategies to drive customer growth and profitability
- Assist to implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty and retention.
- Assist to formulate and implement customer segment strategies to achieve the business targets, improve customer experience and explore customer financial needs.
- Assist to design and implement an integrated sales & service platform, end-to-end sales process for frontline including planning, sales discussion and activities effectively
- Monitor sales channels’ performance on acquisition, mainly work with direct sales and Branch
- Perform client profitability analysis, identify gaps and propose action plans to improve lead conversion and revenue generation from deposit or investment of specific segment
- Organize activities and events to improve customer satisfaction
- Manage marketing budget to optimize acquisition spending effectively
- Prepare regular MIS and management presentation
Requirements :
Degree Holder in Marketing or related disciplineMinimum 4 years of working experience in banking industry, preferably relevant experience in customer segmentation or marketingGood Interpersonal, communication and analytical skillsIndependent, attentive to details, customer-oriented, positive and proactive working attitudeStrong planning, organization and time management skillsStrong sense of responsibility and able to work under pressureGood command of written English and ChineseCandidates with less experience will be considered as Assistant Manager)