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Marketing Director - HK & Macau

Marketing Director - HK & Macau

Pierre Fabre GroupHong Kong, Hong Kong
22 天前
职位描述

Your mission

In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy

  • Develop the local marketing strategy
  • Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
  • Ensure correct adaptation of the brand / franchise image and values locally
  • Adapt customer / health professional profiles targeted by the brand / franchise / product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
  • Contribute to defining the brand / franchise global strategy by providing feedback on local market needs
  • Develop / contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
  • Measure the performance of omni-channel marketing action plans and propose plans for improvement
  • Draw up and ensure budget and key performance indicator monitoring for the department / area
  • Lead and supervise the team. Develop skills and manage performance, at an individual and collective level

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Marketing Director • Hong Kong, Hong Kong