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Customer Analytics & Data Science Manager (Digital Sales)

Bank Of China (Hong Kong) LimitedHong Kong

14 天前

职位描述

Responsibilities

Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
Work closely with business units to identify opportunities and data / digital innovations in driving digital sales through effective targeting and analyzing customer behavior
Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
Monitor digital business performance and deliver actionable insights and rmendations to improve campaign efficiency and end-to-end customer journey
Develop MIS report and presentation to evaluate campaign effectiveness and facilitate management decisions

Requirements :

Degree or above with major in quantitative, numerical science or related discipline

3+ years' experience relating to data analytics and digital sales

Proficiency in SAS, SQL, Python or similar analytically oriented programming languages

Proficiency in Microsoft Office tools such as Excel and Powerpoint

Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics

Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus

Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage

Experience in Banking, Financial Services or FinTech industry preferred

A mature self-starter with strong drive, motivation,mitted with good business sense and strong understanding of the personal banking market

Excellent interpersonal andmunication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage

Less experienced will be considered as our Deputy Customer Analytics & Data Science Manager

Job ID 499524

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Data Science Manager • Hong Kong