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Senior Marketing Specialist

Senior Marketing Specialist

Synpulse Schweiz AGHong Kong, HK
6 天前
职位描述

We are an established, globally active management consulting company with offices in Switzerland, Germany, Austria, UK, USA, Singapore, Hong Kong, the Philippines, Australia, Indonesia and India. We are a valued partner to many of the world‘s largest international financial services and insurance firms. We support our clients at all project management stages from the development of strategies and operational frameworks to the technical implementation and handover. Our expertise in business and technology combined with our methodic approach enable us to create sustainable added value for our clients business.

About the job :

We are looking for a highly motivated and detail-oriented Senior Marketing Specialist to lead marketing campaign execution and event planning for the Hong Kong market. This role combines hands-on execution and strategic thinking to drive local brand visibility and support business growth through integrated marketing initiatives.

The candidate will report directly to the Head of Marketing, APAC, and serve as the main point of contact for all marketing-related activities in Hong Kong.

Your function :

  • Campaign Management :

Strategise, manage and execute integrated marketing campaigns across digital, social, and offline channels for the Hong Kong market

Localise global and APAC marketing strategies to suit local audience behaviours and business priorities

Create and adapt campaign content, including copywriting in English, Traditional Chinese, and Simplified Chinese where relevant

Manage local media partners and marketing agencies, ensuring alignment with brand and campaign goals

  • Strategic Marketing Support
  • Contribute to the development of the annual marketing plan and campaign roadmap for Hong Kong

    Support marketing budgeting, planning, reporting, and performance tracking

    Provide local market insights to inform broader APAC marketing strategy

    Collaborate with associations and external industry groups to amplify brand presence

  • Content and Channel Management :
  • Translate and adapt marketing content from English to Traditional and Simplified Chinese

    Proofread and quality-check all Chinese content for accuracy and tone

    Manage social media platforms relevant to the Hong Kong audience

    Coordinate with the APAC marketing team to ensure consistent messaging and execution

  • Event Planning and Execution :
  • Lead the planning and execution of physical and virtual events in Hong Kong

    Handle end-to-end event logistics, branding, communications, and post-event follow-up

    Collaborate with internal stakeholders and external vendors to deliver engaging, brand-aligned events

  • Cross-team and cultural collaboration
  • Work closely with colleagues from different teams and geographics globally

    About you :

  • Minimum 5 years of B2B marketing experience with a strong focus on the Hong Kong market
  • Bachelor's degree in Marketing, Communications or a related field, Masters is a plus
  • Background in Financial services or other professional services companies / consulting companies is highly desirable
  • Fluent in Traditional Chinese, Simplified Chinese, Cantonese and English – both written and verbal
  • Proven experience managing local campaigns and social media channels
  • Experience with platforms such as WeChat, LinkedIn, Instagram and Facebook
  • Demonstrated experience in event planning and execution
  • Familiarity with Google Analytics, Salesforce Pardot, and Craft CMS is a plus
  • Excellent communication, project management, and teamwork skills
  • Self-motivated with a proactive, detail-oriented approach to work
  • Why us :

  • Flexible working hours with part-time working models and hybrid options
  • Attractive fringe benefits and salary structures in line with the market
  • Modern and central office space with good public transport connections
  • Can-do mentality and one-spirit culture
  • Varied events and employee initiatives
  • Your documents to start the process :

  • Resume
  • Job references
  • Qualifications (bachelor / master diploma, etc.) with certificate of grades
  • Motivation letter : Why Synpulse? Why you? Why this function?
  • Recommendation letters (optional)
  • Do you approach your tasks with commitment and enjoyment and are you convinced that teamwork achieves better results than working alone? Are you proactive and willing to go the extra mile for your clients? Are you motivated not only to design solutions but also to implement them? As a flexible and goal-oriented person, you will quickly assume entrepreneurial responsibility with us.

    Do you appreciate the spirit of a growing international company with Swiss roots and a strong corporate culture? Then we look forward to receiving your online application at

    Our people are our most valuable asset. They drive our growth and anchor our success. They are experts, thought leaders, and trusted partners of our global clients. The Synpulse OneSpirit is reflected in our people and unrivaled culture of collaboration, inclusion, entrepreneurship, and fun. We are good corporate citizen in our communities and we celebrate success together with our Synpulse crypto token. Internal Function Marketing Experienced Professional Hybrid

    We are looking for a highly motivated and detail-oriented Senior Marketing Specialist to lead marketing campaign execution and event planning for the Hong Kong market. This role combines hands-on execution and strategic thinking to drive local brand visibility and support business growth through integrated marketing initiatives.

    The candidate will report directly to the Head of Marketing, APAC, and serve as the main point of contact for all marketing-related activities in Hong Kong.

    Your function :

  • Campaign Management :
  • Strategise, manage and execute integrated marketing campaigns across digital, social, and offline channels for the Hong Kong market

    Localise global and APAC marketing strategies to suit local audience behaviours and business priorities

    Create and adapt campaign content, including copywriting in English, Traditional Chinese, and Simplified Chinese where relevant

    Manage local media partners and marketing agencies, ensuring alignment with brand and campaign goals

  • Strategic Marketing Support
  • Contribute to the development of the annual marketing plan and campaign roadmap for Hong Kong

    Support marketing budgeting, planning, reporting, and performance tracking

    Provide local market insights to inform broader APAC marketing strategy

    Collaborate with associations and external industry groups to amplify brand presence

  • Content and Channel Management :
  • Translate and adapt marketing content from English to Traditional and Simplified Chinese

    Proofread and quality-check all Chinese content for accuracy and tone

    Manage social media platforms relevant to the Hong Kong audience

    Coordinate with the APAC marketing team to ensure consistent messaging and execution

  • Event Planning and Execution :
  • Lead the planning and execution of physical and virtual events in Hong Kong

    Handle end-to-end event logistics, branding, communications, and post-event follow-up

    Collaborate with internal stakeholders and external vendors to deliver engaging, brand-aligned events

  • Cross-team and cultural collaboration
  • Work closely with colleagues from different teams and geographics globally

  • Minimum 5 years of B2B marketing experience with a strong focus on the Hong Kong market
  • Bachelor's degree in Marketing, Communications or a related field, Masters is a plus
  • Background in Financial services or other professional services companies / consulting companies is highly desirable
  • Fluent in Traditional Chinese, Simplified Chinese, Cantonese and English – both written and verbal
  • Proven experience managing local campaigns and social media channels
  • Experience with platforms such as WeChat, LinkedIn, Instagram and Facebook
  • Demonstrated experience in event planning and execution
  • Familiarity with Google Analytics, Salesforce Pardot, and Craft CMS is a plus
  • Excellent communication, project management, and teamwork skills
  • Self-motivated with a proactive, detail-oriented approach to work
  • Full-time

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    Marketing Specialist • Hong Kong, HK

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