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Marketing and Digital Communication Manager

FCCI Hong KongHong Kong, HK, hk

4 天前

职位类型

Quick Apply

职位描述

Job Description

The French Chamber of Commerce in Hong Kong is recruiting for its team, a

Marketing & Digital Communication Manager, who will be responsible for designing and implementing the strategic road map of online & offline communication channels to promote FCCIHK ecosystem and business services.

The person will work closely with all departments of the Chamber.

JOB DIMENSION

To create content and lead the implementation with regards to the Chamber’s various activities, services, and dedicated platforms across different formats (website, social media, newsletters, videos, brochure, banners…)
To build and roll up the Chamber’s external communication strategic plan through an editorial calendar
To conceive and implement efficient online and offline marketing actions to increase members acquisition and loyalty.
To drive advertising revenue for digital channels / print for the Chamber

PRIMARY RESPONSIBILITIES

Content Creation and Communication

Act as gatekeeper and final pair of eyes on all external French Chamber communications, ensuring consistency and quality

Ensure communication guidelines of the Chamber are followed when producing visuals (digital, print, display), media content (videos) and publications (interviews, articles, testimonials…)

To be responsible for the Chamber’s editorial and advertising

To draft and write various communications including but not limited to press releases, editorials, social media posts as well as high-level public speeches

To oversee the Website content in conjunction with all departments.

To manage PR and press relations, build relationships with key stakeholders in Hong Kong’s business ecosystem, representing the Chamber at high level functions where necessary

Stay up to date with business trends in Hong Kong to best shape the Chamber’s communications accordingly.

Marketing

Build relationships with French Chamber members to understand their needs best

To develop and manage the French Chamber social media visibility with a proper segmentation plan and producing content and curating the editorial calendar.

To analyze marketing activities results and adopt corrective actions though data analytics

To create, adapt, improve and optimize web communication for SEO and organic and keyword search

Oversee the publications budget, including both print and online advertising

Advertising

To identify opportunities and new ways to develop communication revenue

To promote the Media Kit towards online and offline channels.

Requirements

Excellent knowledge of English (both speaking and writing). French is a plus.

Degree in marketing, communications and / or media

Minimum 5 years of relevant experience in Digital Marketing and data analytics, preferably in BtoB / institutional communications

Skills in InDesign and Photoshop; basic skills in Illustrator

Strong time management and project management abilities

Attention to detail

Experience in working across departments / with multiple teams

Highly motivated, quick learner, self –starter

Team-spirit

Requirements

Proven account management or other relevant experience delivering client-focused solutions to customer needs

Proven ability to manage multiple projects at a time while maintaining sharp attention to detail and adherence to deadlines

Creative and innovative to plan attractive event content and format

Excellent listening, negotiation and presentation skills

Able to communicate effectively in English, verbally and in writing, to serve all clients and suppliers - (Cantonese / French would be a plus).

Self-motivated and self-directed

Natural relationship builder with integrity, reliability and maturity

Strong PR skills and commercial ability with customer focus

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Marketing Manager • Hong Kong, HK, hk