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Senior Manager, Channel Proposition & Marketing

Senior Manager, Channel Proposition & Marketing

AIA International Limited.Hong Kong
12 天前
职位描述

Responsibilities

  • Provide marketing and distribution support function on campaign management &munication for Partnership Distribution (PD) channel that covers Banks / brokerage / IFA (Retail and HNW) / strategic partners
  • Ensure partnership distribution channel requirements are properlymunicated to internal departments and external partners.
  • Plan and implement channel product & marketing and sales promotion activities and events for partners and / or customers to support channel(s) in achieving sales target
  • Maintain seamlessmunication to keep our partners up-to-date of thepany changes / initiatives so as to meet the business needs for PD.
  • Rmend design of customer journey on digital platforms and solutions by capitalizing on modernized technology to enhance customer engagement capabilities
  • Leverage technologies and collaborate with offline distribution channels and different business units to drive Marketing campaigns to be in line with the proposition defined for target segments to ensure right fit between product, customer needs and growth goals
  • Deliver strong marketingmunication in engaging partner's customers and or new customers onto digital platform that maximize opportunities, drive penetration of designated product mix backed by analytics, and to uplift channel productivity
  • Deliver effective marketing andmunication plan to achieve efficiency, including but not limit to cost per click, cost per acquisition, and achieve business KPIs include click through rate, response rate and conversion rate and leads generation etc.
  • Leverage customer touchpoints in AIA HK's and / or partner's digital ecosystem, to triggermunication that drive purchase behavior backed by customers' digital behaviour and analytics
  • Measure, analyze and optimize on a regular basis to drive traffic, engagement, and leads.
  • Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to deliver the marketing and distribution activities in a timely manner and quality delivery
  • Manage the progress of deliverables of the team to ensure timely and quality delivery
  • Plan and monitor the relevant marketing budget
  • Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirement

Job Requirements :

  • University / College graduate plus minimum 10 years relevant experience
  • Creative mind set
  • Customer-oriented service
  • High proficiency in written English and Chinese
  • Goodmunication, presentation and interpersonal skills
  • Insurance product knowledge
  • Strong project management and financial analytical skills
  • Good timeline management skill
  • Others :

  • You are required to obtain relevant license if your job involves in regulated activities
  • Build a career with us as we help our customers and themunity live Healthier, Longer, Better Lives.

    You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and oue of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

    Job ID JR-58558

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    Marketing Manager • Hong Kong

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