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Marketing Officer

Marketing Officer

Easy Job CentreWan Chai
30 天前
职位描述

Responsibilities

Marketing Strategy and Planning :

  • Develop and execute comprehensive marketing strategies tailored to our target audience of children and teenagers, highlighting the educational and entertainment value of our mystery story collection
  • Collaborate closely with the editorial team to understand the essence of each story and craft compelling marketing narratives
  • Research and analyze market trends, reader preferences, and competitor strategies to inform marketing strategies
  • Identify target audiences and create tailored marketing campaigns to engage and expand our readership

Campaign Execution :

  • Design and manage engaging marketing campaigns that bring the magic of our mystery stories to life
  • Utilize both online and offline channels to reach readers, combining social media engagement, email campaigns, and targeted local events
  • Create captivating marketing materials such as book trailers, social media graphics, banners, and advertisements
  • Write compelling copy for promotional materials, ensuring consistency in messaging and branding

    • Digital Marketing & Social Media Engagement :

  • Develop and implement social media strategies to build a strong online community of young readers and fans
  • Create and curate engaging content, including visuals, videos, and interactive posts that resonate with our target audience
  • Monitor and analyze the performance of digital marketing campaigns, making data-driven adjustments for optimization
  • Stay updated on digital marketing trends and explore innovative ways to reach readers online

    • Offline Promotions :

  • Organize and execute offline events, book signings, workshops, and community engagement activities to foster a sense of connection between readers and our mystery story collection

    • Partnerships and Collaborations :

  • Identify potential partnerships with schools, libraries, youth organizations, and bookstores to expand our reach and engage young readers
  • Collaborate with local influencers and bloggers to amplify our marketing efforts

    • International Market Exploration :

  • Develop strategies to introduce our mystery story collection to international markets, tailoring campaigns to cultural nuances and preferences

    • Performance Analysis and Reporting :

  • Monitor and analyze the effectiveness of marketing campaigns, utilizing data-driven insights to optimize strategies and achieve desired outcomes
  • Provide regular reports on campaign performance and growth metrics to inform decision-making

    • Requirements

  • DSE / Form 5 or above
  • 5+ years of experience in marketing, with a strong track record of promoting products to a young audience
  • Passion for children's and teenagers' literature and an understanding of their reading habits
  • Creative mindset with the ability to create engaging and captivating marketing content
  • Proficiency in social media platforms and digital marketing tools
  • Excellent communication skills, both written and verbal, with the ability to craft compelling copy and content
  • Ability to work independently and manage multiple projects in a dynamic environment
  • Fluency in English and knowledge of additional languages is advantageous for international market exploration
  • Organizational skills to manage multiple projects, meet deadlines, and adapt to changing priorities
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    Marketing Officer • Wan Chai