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Senior CRM Analyst (Digital Campaign Management)
AS Watson Retail (HK) LimitedHong Kong30 天前
职位描述Work collaboratively with business unit’s CRM team on planning, developing and implementing customer programs along with member journey from recruitment, retention to reactivation Perform a wide range of customer-centric analysis including pre & post campaign evaluation, member purchase behavior, communication effectiveness, store analysis, to formulate appropriate CRM tactics and assess program performance Convert data into insights, key findings and actionable recommendations and assist in presenting the ideas to BU managements Share Group standard approaches and best practices to business users and provide guidance to enhance CRM capabilities Working closely with all departments to ensure CRM works effectively for all aspects of the BU You are a PROBLEM SOLVER. You make decisions based on evidence-based opinions. You are a BIG PICTURE THINKER. You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities. You are a COLLABORATOR. You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing. Proven experience in loyalty, data analytics, marketing and CRM, preferably in retail / FMCG industry Social CRM experience will be considered as a plus Good project management, communication and interpersonal skills Eager to learn, creative and detail-minded Strong business and marketing acumen Knowledge in campaign management tools (e.g. Salesforce Marketing Cloud, Adobe Campaign), Microsoft Excel, SQL is an advantage Fluent in both written and spoken English and Chinese including Mandarin
Come and join a Winning Team
Be remarkable. Be yourself.
Why Should You Join Us?
At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,900 stores across 30 markets in Asia and Europe, the ASW family welcomes you…
You can enjoy :
- Conveniently located in Whampoa, less than 5 min. walk from MTR
- Cozy office with contemporary design
- Comprehensive Medical and Life insurance coverage, including your spouse and children
Role Purpose :
This Senior CRM Analyst will work closely with business unit’s CRM team and other key stakeholders on developing and implementing the loyalty program along with customer journey.
A typical day in this Role :
This job is a good fit for You if :
Success will depend on :
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Analyst Management • Hong Kong