Senior Regional Paid Search Marketing Manager | APAC

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction : CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

What You’ll Do At Deel

Be the SME for Paid Search channels for APAC and be responsible for all day-to-day operations of the SEM campaigns and activity for Deel including but not limited to Google AdWords, Discovery, and Bing. This includes consideration / traffic campaigns and acquisition (main goal) campaigns.

Work with our Director of Performance Marketing and other regional Paid Ads Managers and Paid Search managers to ensure our Paid Search efforts are top performing and constantly improving.

Work with our APAC Paid Social manager to ensure cohesive campaigns that work together as well as reporting and working with APAC marketing managers and APAC sales leads for lead quality, reporting and scaling.

Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIs, and cross knowledge sharing to regional paid ads managers.

Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand / product priorities.

Work very closely with regional sales managers and local marketing managers to ensure we are using the right messaging catered to each market.

Work with our copywriting team to construct and iterate on new ad copy and landing page tests to ensure we have the highest quality score and CTRs for ads that convert.

Work cross-functionally with other various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for success.

Manage relationships with external Search vendors.

Requirements

You have a minimum of 4 years experience managing SEM accounts for a B2B brand, ideally in-house for APAC markets, with emphasis on ANZ.

Must be based in Australia, Singapore or Hong Kong

You are an expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor

You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives

You have been responsible for acquisition for Paid Search and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs

You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows

You are self-motivated and adaptable and comfortable with a fast-paced environment

You are fluent in written and spoken English

We’d especially love to speak with you if :

You have managed Paid Search in-house for an HR or Fintech B2B company

You have worked on Country-specific targeting and campaigns in multiple languages and regions

You have worked at a very fast-growing startup

You have previously successfully worked in a remote & distributed team

You are fluent in other languages besides English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

Stock grant opportunities dependent on your role, employment status and location

Additional perks and benefits based on your employment status and country

The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

We use Covey as part of our hiring and / or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using on March 30, 2025.