Assistant Vice President, Brands (Festive-focused Brand Marketing)

Shangri-La International Hotel Management Ltd.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the worlds finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

HQ Brands Team  is seeking a highly skilled and experienced Assistant Vice President, Brands (Festive-focused Brand Marketing)  to join the Brands team. As a key member of the global brands team, you will lead strategic brand-building and consumer engagement initiatives specifically for identified key festivals. This includes planning, developing, implementing, executing, and measuring festival campaigns for the Shangri-La Group.

You will guide teams to deliver engaging branded content, products, and experiences that align with Shangri-La's brand purpose across all consumer touchpoints for key festivals. Collaborating with commercial and operational leaders, you will identify opportunities to enhance the brand experience throughout the customer journey, driving consumer preference and business growth through data-driven insights and an understanding of consumer needs and industry trends.

As a vital gatekeeper of the brand, you will ensure that these seasonal initiatives are on-brand. You will work closely with internal stakeholders from HQ and regional teams, as well as collaborate with suppliers and vendors, to build a comprehensive omnichannel festival campaign strategy that fulfills our brand promise.

What you'll be doing

• Lead the development and implementation of brand-building and consumer engagement initiatives across Shangri-La for key identified festivals. Collaborate with teams to create global marketing playbooks, campaign assets, and guidelines to support key initiatives at global, regional, and hotel levels.
• Oversee the development and launch of retail consumer festival products, including food and beverage, beauty and personal care, home fragrances, lifestyle accessories, and gifts.
• Identify and establish brand partnerships that enhance awareness and improve brand perception.
• Oversee the execution of projects with internal and external creative partners, ensuring high-quality delivery.
• Effectively communicate the success of key festival marketing initiatives and follow up with relevant teams to ensure implementation and measurement.
• Develop strong internal relationships across regions and departments to ensure successful and impactful launches of brand marketing festival initiatives.
• Manage resources and processes to ensure optimal team performance and budget efficiency, fostering a culture of excellence in partnership and execution.

What we're looking for

What we offer

At Shangri-La, we are committed to providing our employees with a rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including :