Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing

Responsibilities

• Lead and drive strategic marketing initiatives targeting the young customer segment. Oversee buzz marketing, event activations, and social media engagement to enhance brand affinity, customer acquisition, and loyalty for the Wealth Management and Personal Banking business.
• Develop and execute integrated marketing strategies tailored to Gen Z and millennial customers, aligning with business goals and customer insights.
• Conceptualize and lead high-impact campaigns, partnerships, and experiential events that generate excitement and brand buzz across digital and physical touchpoints.
• Oversee content strategy,munity management, and influencer collaborations across key social platforms (, Instagram, WeChat, Xiaohongshu) to drive engagement and brand relevance.
• Work closely with product, digital, analytics, andpliance teams to ensure cohesive andpliant campaign execution.
• Monitor KPIs, campaign ROI, and customer feedback to optimize marketing effectiveness and inform future strategies.
• Manage and mentor a team of marketing professionals, fostering creativity, accountability, and continuous learning.

Requirements :

Job ID 499635