Senior Marketing Executive

Job Description

DUTIES AND RESPONSIBILITIES＞

• Co-ordinate and prepare in-store / marketing materials to maximize retail presence e.g. POP, leaflets etc.
• Responsible for compiling reports of retail marketing programs to keep track on results and evaluate the effectiveness
• Support the development and execution of all in-store promotions and marketing activities / events at retail level to enhance brand image, product awareness and drive sales / traffic
• Manage VIP data for easy analysis. CRM implementation and maintenance of CRM system and activation
• Work closely with different departments and external parties for all trade marketing issues
• Manage budget and targets for retention activities and report against ROI
• Translation and blasting of press release. Arrange delivery of seeding products
• Handle customer complaints
• Prepare visual merchandising guideline and presentation to front line staff. Assist in coordinating and implementing new shop opening and retail promotions.
• Develop and implement all visual merchandising and promotional displays for seasonal changeover, promotional programs and ad-hoc events under the direction of the Headquarter Japan.
• Source and liaison with suppliers for the ordering, delivering and producing of materials relating to all visual merchandising.
• Follow up VM fixtures and replenishment works such as quotation, delivery schedule, quality control, etc.
• Responsible for the graphic design for various marketing campaigns and functions.
• Perform quality checks and shop visits to ensure complete implementation of visual merchandising materials according to the guideline and standard.
• Other ad hoc duties as assigned
• Full support on all marketing and PR related activities if needed

Job Requirement

DESIRED SKILLS & EXPERIENCE＞