Position
CRM is the key pillar to maximize growth of Loro Piana with a significant step change over the next few years. The Assistant CRM Manager will work closely with retail team in delivering key clienteling actions to drive acquisition, activation, and retention at a regional level.
Job Summary
Working closely with Retail, Stores, Marketing, IT, HQ CRM, the Assistant CRM Manager is responsible for implementing CRM activities in South Asia region to ensure global CRM objectives are met throughout the region.
Client Insight :
- Perform client analysis in providing key actionable insights
- Monitor and share appointment performance and campaign outreach
- Conduct post-event analysis on client contact strategy
Clienteling strategies and operations :
Align with HQ in defining seasonal campaigns and in-store event contact strategy according to the Go-To-Market calendarCollaborating with the Area Managers to drive the global CRM priorities in acquisition, retention and upgradingDesign and implement the client journey for key activations including pop-ups and new store openingsSupport regular data cleansing and client portfolio management activitiesAmplify In-store clienteling culture :
Be the ambassador for clienteling tool to sustain strong clienteling mindsetStrengthen clienteling expertise of the retail community with dedicated workshopsPromote prospect and new client recruitment journeyParticipate in quarterly meetings with client ambassadorsRequirements :
Degree holder in Marketing, Business Management or related disciplineAt least 5 years' of relevant experience in CRM, retail marketing preferably from luxury industryExperience with CRM Software such as Salesforce and Power BI would be a plusStrong numeric sense and strategic analytical skillsAttention in details and well-organizedCreative mindset with excellent communications skillsExcellent command of both written and spoken English. Fluent in Cantonese and Mandarin.Well organize & capable to work multi-task in fast-pace workplaceAbility to work across functionally with other teamsOccasional overseas travel required