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Assistant CRM Manager

Assistant CRM Manager

Loro PianaHong Kong SAR
18 天前
职位描述

Position

CRM is the key pillar to maximize growth of Loro Piana with a significant step change over the next few years. The Assistant CRM Manager will work closely with retail team in delivering key clienteling actions to drive acquisition, activation, and retention at a regional level.

Job Summary

Working closely with Retail, Stores, Marketing, IT, HQ CRM, the Assistant CRM Manager is responsible for implementing CRM activities in South Asia region to ensure global CRM objectives are met throughout the region.

Client Insight :

  • Perform client analysis in providing key actionable insights
  • Monitor and share appointment performance and campaign outreach
  • Conduct post-event analysis on client contact strategy

Clienteling strategies and operations :

  • Align with HQ in defining seasonal campaigns and in-store event contact strategy according to the Go-To-Market calendar
  • Collaborating with the Area Managers to drive the global CRM priorities in acquisition, retention and upgrading
  • Design and implement the client journey for key activations including pop-ups and new store openings
  • Support regular data cleansing and client portfolio management activities

    • Amplify In-store clienteling culture :

  • Be the ambassador for clienteling tool to sustain strong clienteling mindset
  • Strengthen clienteling expertise of the retail community with dedicated workshops
  • Promote prospect and new client recruitment journey
  • Participate in quarterly meetings with client ambassadors

    • Requirements :

  • Degree holder in Marketing, Business Management or related discipline
  • At least 5 years' of relevant experience in CRM, retail marketing preferably from luxury industry
  • Experience with CRM Software such as Salesforce and Power BI would be a plus
  • Strong numeric sense and strategic analytical skills
  • Attention in details and well-organized
  • Creative mindset with excellent communications skills
  • Excellent command of both written and spoken English. Fluent in Cantonese and Mandarin.
  • Well organize & capable to work multi-task in fast-pace workplace
  • Ability to work across functionally with other teams
  • Occasional overseas travel required
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    Assistant Manager • Hong Kong SAR