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E-commerce Marketing Manager - HK Based
E-commerce Marketing Manager - HK BasedLiving in a Bubble • HK
E-commerce Marketing Manager - HK Based

E-commerce Marketing Manager - HK Based

Living in a Bubble • HK
19 小时前
职位类型
  • Quick Apply
职位描述

Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany , we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building . You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.

Key Responsibilities

Performance Marketing

  • Lead and optimize paid campaigns across Meta, Google, TikTok , and other emerging platforms
  • Scale profitable acquisition and retargeting funnels (US & AU focus).
  • Manage full-funnel performance with weekly KPI reporting.

Brand & Growth Strategy

  • Define and execute strategies that increase brand awareness, community engagement, and brand search volume .
  • Champion our brand voice within the vanlife and adventure community.
  • Data & Analytics

  • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
  • Use GA4, Shopify Analytics , and attribution tools to inform decisions and forecast results.
  • Creative Direction

  • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.
  • Customer Journey Optimization

  • Improve conversion funnels from acquisition to retention.
  • Partner with CX and product to elevate the on-site shopping experience.
  • Budget Ownership

  • Manage and allocate marketing budgets for maximum efficiency and return.
  • Cross-Functional Collaboration

  • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.
  • Success Metrics (KPIs)

    You will be measured on :

  • Revenue Growth — contribution to topline sales across all channels
  • Blended ROAS — efficiency of overall paid media performance
  • MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
  • Brand Search Volume — growth in branded, non-branded, and category-level search demand
  • Requirements

  • 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
  • Hands-on Shopify experience (required)
  • Experience managing a team of at least 3 members
  • Direct experience marketing to the US market (AU experience is a bonus)
  • Proven ability to scale Meta and Google campaigns profitably
  • Strong analytical and data interpretation skills
  • Comfortable with creative strategy, funnel optimization, and rapid experimentation
  • Excellent communication and project leadership skills
  • Passion for adventure, travel, or the outdoors is a big plus
  • Benefits

  • Competitive compensation package
  • Annual leave + sick leave + biannual performance bonus
  • Direct ownership of marketing strategy and creative direction
  • Join a fast-growing global brand in a booming outdoor category
  • Work with a passionate international team and help shape the future of vanlife gear
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    Marketing Manager • HK

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