Assistant Manager, Market Insights

Job Description :

We are seeking a highly skilled and independent Assistant Manager to join our International Health Insights team,  based in Hong Kong.

As an Assistant Manager, you will be responsible for managing and conducting tracking studies (Brand Health Trackers, NPS, etc) for International Health markets (Americas, Europe, MEA and APAC) as well as other strategic B2B and B2C research as required.

The role will report to and be under the supervision of Associate Director.

Key Responsibilities :

• BHT & NPS Research Management

Independently plan, design and execute annual BHT & NPS research studies.

Data Analysis and Interpretation

Analyze BHT & NPS data using statistical techniques and qualitative methods.

Identify key drivers of customer satisfaction, loyalty and advocacy.

Perform segmentation and profiling of customer groups based on NPS scores.

Conduct in-depth statistical analysis to uncover actionable insights and trends.

Prepare comprehensive reports and visualizations to present research findings to senior stakeholders.

Insights and Recommendations

Translate research findings into actionable recommendations for business strategies and decision-making.

Provide strategic guidance to improve customer experience and loyalty.

Collaborate with product, marketing, sales and operations teams to implement insight-driven initiatives.

Monitor and evaluate the impact of implemented strategies and initiatives.

Stay up to date with industry trends and best practices in qual and quant research.

External vendor management

Analyze and synthesize data for report writing

Efficiently check and ensure research outputs are accurate and with high standard

Liaise with external vendors on methodology, sampling, fieldwork progress, incentive planning, reporting and data analysis

Independently manage RFPs, contract approvals and invoice processing

Qualifications and Skills :

Bachelor’s or Master’s degree in Statistics, Market Research, Psychology or related discipline

Excellent command of both written and spoken English

Proven experience (minimum 3 years) in managing BHT and / or NPS research trackers and / or customer research independently

Strong knowledge of NPS methodology and best practices

Proficiency in statistical analysis software (e.g., SPSS, R, Python) and data visualization tools (e.g., Tableau, Power BI)

Solid understanding of research design, survey methodologies, and statistical analysis techniques

Excellent analytical and critical thinking skills

Strong written and verbal communication skills to present complex data and insights clearly

Ability to work independently, manage projects simultaneously, and meet deadlines

Ability to work flexibly across time zones (APAC, Europe, Middle East)

Detail-oriented with a focus on accuracy and quality of research outputs

Experience in the health insurance industry is a plus

About The Cigna Group

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.