Responsibilities
- Manage both the comapny’s brands across multiple brand sites and marketplaces
- Maximize brand awareness, educate consumers on the power of protection, and drive revenue
- Manage advertising programs in-house and with agency partners
- Provide insights and direction on social media, EDM and newsletter advertising strategy & support overall digital marketing activitie
- Manage the creative development of digital assets, including banner ads, unique product images, video, etc.
- Provide digital direction regarding content, search terms, and product positioning with other team managers
Requirements
At least 5 years of experience working with digital marketing media, creative optimization and demand generationExperience managing a team of driven marketing professionalsExtensive knowledge of best practices in SEM / SEO including multi-channel management from brand sites to marketplacesDigital display management on market exchanges, Facebook, YouTube, Weibo, and WeChat,Experience driving B2C brands and products with strategic accounts including but not limited to Amazon, Rakuten, Tmall, and JD.comKnowledge in Magento, Demandware or Shopify platforms is preferredDesire to work in a fast-paced environment and keep a positive, proactive attitude.Fluent in English, and bonus if multi-lingual in Chinese, Japanese or KoreanOur Client
One of the global leader that provides protective solutions for handheld devices, is now seeking a Digital Marketing Manager to join their energetic team in Hong Kong.