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Assistant Project Manager (Social Media Operation Planning)
China Mobile Hong Kong Co. Ltd.Hong Kong, CN30 天前
职位描述Bachelor's degree or above in Marketing, Communications, PR, or a related field. At least six years of relevant work experience, including supervisory responsibilities, preferably in the telecommunications industry. Proficiency in written and spoken Cantonese, English, and Mandarin. Strong logical thinking, attention to detail, communication skills, and resource integration capabilities, with excellent cross-departmental coordination. Expertise in localized social media strategies for Mainland China and Hong Kong, with data analysis skills (Python / advanced Excel functions).
Job Responsibilities :
- Oversee the content operations for images, text, and videos across platforms such as WeChat, Xiaohongshu, Douyin (Mainland China), Instagram, and Facebook (international), including copywriting and visual design.
- Develop trending topics, collaborate with KOLs on joint activities, and enhance fan engagement, conversion rates, and brand awareness.
- Identify and assess content production companies, KOL resources, and event execution partners.
- Manage the entire cooperation process—from proposal to execution—while handling emergencies and optimizing collaboration.
- Establish a supplier grading and assessment system to select high-quality partners, improve efficiency, and maximize ROI.
- Monitor platform data, including fan growth, engagement, and conversions; generate reports and provide optimization recommendations.
- Utilize AI tools to support content creation and supplier management, enabling data-driven decision-making.
- Develop budgets and cross-department cooperation frameworks, ensuring efficient resource allocation to support project execution.
- Contribute to the design of marketing strategies and coordinate supplier resources to enhance creativity.
Requirements :
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Project Manager • Hong Kong, CN