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Chubb Life HK : Manager, Product Proposition

Chubb Life HK : Manager, Product Proposition

CHUBBHong Kong
23 天前
职位描述

As a Product Proposition Manager, you will play a pivotal role in developing and executing compelling product propositions tailored to meet the unique needs of our target customers and distribution channels. You will collaborate with key stakeholders across various departments to ensure alignment of existing or new product propositions. Additionally, you will be responsible for sales enablement development, and channel marketing activities to drive customer engagement and successful product launches.

Proposition Development

  • Conduct extensive market research and customer analysis to gather valuable insights and identify customer needs.
  • Develop and refine product propositions that effectively address the identified customer needs and align with business objectives.
  • Collaborate with various teams (. Distribution, Pricing, Underwriting, and Product Development, etc) to ensure the seamless integration and alignment of product propositions.
  • Develop compelling sales collaterals, tools, and product presentations that effectively communicate the value proposition of the products.

Channel Marketing and Promotion

  • Formulate go-to-market plans encompassing promotional activities, pricing, positioning, and distribution channels.
  • Collaborate with internal marketing teams to develop and execute marketing plans, campaigns, and activities that support the successful launch and ongoing promotion of the products.
  • Work closely with internal departments to ensure seamless coordination and alignment of all aspects of product launching and introduction to the market.
  • Define and articulate the distinct competitive advantages and key marketing messages for both new and existing products.
  • Collaborate with the agency training team to equip the sales team with the knowledge and skills needed to effectively promote and sell the products.
  • Stay current with feedback and messages from channels, actively listen and communicate to ensure continuous improvement and alignment.
  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
  • Minimum of 6 years of experience in product proposition, marketing, product management, proposition development or training within the insurance industry.
  • Proven track record of developing and implementing successful product propositions.
  • Strong analytical skills with the ability to gather and interpret market data, customer insights, and industry trends.
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Demonstrated ability to collaborate and influence stakeholders at various levels within the organization.
  • In-depth knowledge of insurance products and a solid understanding of market dynamics and regulatory requirements.
  • Fluency in English, Cantonese and Putonghua, both written and spoken.
  • Less experience candidate will be considered as Assistant Manager.
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    Product Manager • Hong Kong