Assistant Press Manager

Responsibilities 1. Media Relations & Editorial Coordination

• Build and maintain strong relationships with key media contacts in Hong Kong and Macau (print, digital, and broadcast).
• Serve as the main press contact for all matters related to the assigned métiers.
• Manage editorial requests and proactively pitch stories to maximize brand visibility in the local media landscape.
• Collaborate with journalists, editors, stylists, and influencers to support product placements, interviews, and features. 2. Press Event Organization
• Lead the coordination and execution of press events, including the Spring / Summer and Autumn / Winter Press Accessories Presentations, as well as métier-specific activations.
• Manage event logistics, guest lists, vendor coordination, and press kit preparation.
• Ensure events reflect the brand's values and uphold Hermès' standards of excellence and creativity. 3. Press Materials & Content Development
• Draft, localize, and distribute press releases, media alerts, speeches, and Q&A documents.
• Align messaging with global communications and adapt for local relevance.
• Maintain an accurate and up-to-date media library and ensure timely sharing of press materials. 4. Strategic Support & Reporting
• Work closely with the Senior Press and Advertising Manager to implement local press strategies in line with global brand guidelines.
• Monitor, compile, and analyze media coverage; prepare regular media clippings and performance reports.
• Support budgeting, invoicing, and administrative tasks related to press operations. Requirements
• Bachelor's degree in Communications, Public Relations, Journalism, or a related discipline.
• 5-7 years of experience in public relations or communications, preferably within the luxury, fashion, or lifestyle industry.
• Strong network of media contacts in Hong Kong and Macau.
• Exceptional written and verbal communication skills in English and Chinese.
• High attention to detail, strong organizational skills, and ability to manage multiple projects simultaneously.
• Competency in Microsoft Office and media monitoring tools.