Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Writing various types of articles on a wide range of topics for our blog.
Growing blog subscribers, converting visitors into leads, and engage in relevant social discussions about our company, competitors, and / or industry, both from existing leads and customers as well as from brand new audiences.
Drive consistent, relevant traffic and leads from our social network presence.
Providing feedback to other contributors, and editing other writers’ content.
Optimizing content for search engines and lead generation.
Conducting analytical projects to improve blog and social media strategies / tactics.
Requirements :
University Graduate
Fluency in written English.
Journalist / publishing background preferable.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
Active and well-rounded personal presence in social media, with a command of each network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
An analytical mind and interest in using data to optimize / scale blog marketing strategies and tactics.
Excellent organizational skills to work independently and manage projects with many moving parts.
2-3 years of marketing and content creation experience preferable.
Bonus experience and skills include Adobe Creative Suite, demand generation and inbound marketing.