Assistant Trade Marketing Manager, NEA

As the Assistant Trade Marketing Manager NEA, your role is to elevate brand identity by maximizing brand exposure and visibility through impactful visual merchandising at Points of Sale (POS) and Boutiques across Hong Kong, Macau, and Taiwan. Reporting to the Regional Marketing & Communication Director, you will be instrumental in upholding brand standards and cultivating a unique and luxurious client experience.

Responsibilities :

Assist in the deployment and monitoring of Visual Merchandising (VM) for all doors in Hong Kong, Macau, and Taiwan

Support VM coordination of new and existing boutiques, shop-in-shop projects, and temporary stores, collaborating with HQ, suppliers, and retailer partners

Contribute to the development of project plans, budgeting, and construction for retail and wholesale initiatives

Define, implement and monitor VM guidelines within the trade and retail network

Develop VM solutions to cultivate unique client experience and storytelling

Plan, execute and monitor VM initiatives, including novelties launch, seasonal themes, in-store activations, client & PR events

Conduct regular store visits and provide feedback, coaching and follow-up actions to store teams

Forecast POS and PLV orders, monitor stock levels, and supervise local production of trade marketing materials

Assist in store opening, renovation, and ad hoc projects, managing suppliers and procurement needs

Plan, monitor, and maintain A&P budgets in PLV & Printed Materials

Define and measure VM KPIs, prepare monthly reports on trade marketing and distribution

Requirements :

Minimum 6 years of relevant working experience in a similar capacity, preferably within luxury retail sector

Diploma / Degree in Art, Design, or a related discipline

Strong understanding of visual merchandising principles and best practices

Excellent organizational and project management skills

Strong communication and interpersonal skills

Ability to work independently and collaboratively within a team

Fluency in English, Cantonese and Putonghua