Performance Marketing & Data Analyst

Our purpose is simple - we are here to bring back the good of insurance : protecting people and their families.

By combining our deep domain expertise and our modern proprietary technology, we strive to provide better insurance products and world-class insurance experience to the public.

In the past 4+ years, we have been providing a wide range of medical coverage to the Hong Kong public. Our sum assured has exceeded US$5 Billion.

‍Let's continue to deliver a better insurance experience for all.

Let's Make Insurance Good Again.

Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values  to deliver some projects / campaigns to data marketing and business decisions.

About the Role

As our team transits towards code-based and automated analytics (going beyond excel-based reporting) and expands data capabilities, we are in search of a Performance Marketing and Data Analyst. This pivotal role is dedicated to optimizing analytics processes through advanced technical proficiency. By integrating AI and automation tools, you will not only enhance efficiency and broaden data analysis scopes but also undergo training to grow your business acumen. This presents a unique opportunity to deepen your understanding of the strategic implications inherent in data-driven decision-making.

Your Key Responsibilities Include :

• Increase Efficiency in Reporting : Streamline reporting processes using SQL, Python, and AI tools to automate data collection, performance analysis and visualization.
• Enhance Data Insights : Develop and manage reports tracking channel mix impacts, full-funnel sales-based channel / team performance analysis, paid and organic engagement evaluation.
• Implement AI Integration : Test and implement AI-powered tools e.g., MCP / ad scripts to automate reporting and improve data accuracy.
• Drive Marketing Efficiency : Analyze marketing performance to optimize ROAS through data-driven strategies.
• Digital Campaign Management : Routine campaign planning and execution, performance evaluation, plan and implement optimization strategies to maximize campaign performance.

About you

Technical Expertise :

Communication & Collaboration :

Success Drivers :

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer :

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.