Senior Manager / Head of E-Commerce (B2B) HKTW

Job Description

Are you ready to lead an integral part of this strategic growth pillar and team in a constantly evolving retail landscape that has seen extraordinary growth? Put on your thinking cap and work within a collaborative, playful and future thinking work environment where you are empowered to be creative and innovate new ideas to achieve strong commercial results.

Bring your ecommerce expertise and leadership to bring LEGO HKTW to soar new heights in this strategic growth area. You will lead, strategize, drive key initiatives, and foster strong partnerships to achieve mutual success.

Core Responsibilities

Lead and drive HKTW Business Unit’s eCommerce strategy and team based across HK & TW to achieve target commercial results & 3-year vision.

Partner GM in eCommerce related business tasks & decisions

Contribute proactively to make joint decisions for the BU as a member of BU HKTW Leadership Team.

Collaborate with Marketing, BU leaders & APAC eCommerce team members to ensure broad strategy & execution alignment.

Partner with Marketing Director to develop cohesive, well-rounded marketing strategies based on LEGO HKTW commercial plan.

Establish relationships with media partners, agencies, and internal customers to proactively identify emerging opportunities and develop plans

Lead strategic partnerships with all eCommerce customers (pure, omni) within BU, serve as Senior customer management.

Lead eCommerce Sales team on channel strategy & account growth including topline, terms discussions and profitability

Lead eCommerce Marketing team to drive campaign performance & activities across e-Com customers and occasions.

Lead eComm Analytics to enable data-driven decision making through partnership with BU / APAC Analytics and Insights team

Lead key activities relating to budget, on-platform digital performance marketing, including SEO, SEM, Display, Retail Activation

Optimize eCommerce Team resources to provide effective growth support to all required customers with eCommerce sales (incl. those outside of eComm team, based on strategic prioritization) and alignment of those plans across geographies.

Develop commercial articulation & performance reporting needs towards Regional organization to identify key strategic focus areas on BU / customer level

Lead talent development, future-proof BU’s digital & eCommerce capabilities and retention of digital workforce within BU, building a strong and collaborative work environment

Build strong team performance, culture and drive talent maximization across BU eCommerce team

Build a test and learn culture to encourage innovation and experimentation.

Build the culture of LEGO very own Leadership Playground behaviours

Play your part in our team succeeding

Accelerate our eComm strategy and the implementation of where, who and how to win is a strategic growth driver for LEGO HKTW. The eCommerce team is empowered to lead and run all eCommerce sales, marketing and activations with best-in-class quality by collaborating with other functions e.g. Marketing, Sales, Operations, Regional teams to deliver harmonized brand experience across the touch points and achieve the commercial target.

Position will directly report to General Manager, BU HKTW and can be based in either Hong Kong or Taiwan Office.

Do you have what it takes?

7+ years of commercial experience of key account management, eCommerce or Digital Marketing specialization.

Detailed & analytical orientation on daily eCommerce traction and ways of working with team, without micromanagement.

Leadership and people engagement skills

Cross-functional collaboration

Entrepreneurial & growth mindset to embrace & drive test & learn culture!

Ability to prioritise, curious about learning

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What’s in it for you?

Here are some of what to expect :

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.