Marketing Manager

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Responsibility

• Develop and execute comprehensive media plans that align with marketing goals.
• Select the right media channels and KOLs for targeted campaigns, ensuring optimal reach and engagement, primary in mainland market, but also overseas market
• Determine the appropriate formats for cooperation with the media (e.g., advertorials, editorials).
• Create and manage content that resonates with both domestic and overseas audiences.
• Establish metrics for measuring the effectiveness of media campaigns.
• Analyze the ROI of various media partnerships and campaigns to inform future strategies.
• Oversee the management of social media accounts (WeChat, LinkedIn) to drive engagement and brand awareness, where WeChat is the focus.
• Develop content, content calendars and monitor performance.
• Conduct research on trends in both the Mainland Chinese market and overseas markets to inform media strategy.
• Stay updated on the evolving landscape of media and KOLs.
• Build and maintain relationships with key media outlets and KOLs.
• Draft press releases, editorials and manage outreach efforts.

Requirements