Digital Marketing Specialist

Apex Group is an integrated creative and media production agency. We provide turnkey solutions for brands and organizations looking to establish their presence through media storytelling, digital marketing, integrated communications strategies, creative concepts and live event experiences.

The Role

You will be responsible for :

• Plan and launch comprehensive digital marketing campaigns across platforms like Meta (Facebook, Instagram), Google, YouTube, and LinkedIn, focusing on lead generation, brand awareness, and recruitment.
• Design and implement retargeting and remarketing funnels to nurture prospects throughout the marketing journey.
• Oversee lead generation, tracking, and allocation to optimize sales outcomes.
• Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
• Strategically manage media budgets to maximize cost-efficiency and ROI.
• Track and report on KPIs, making data-driven adjustments and optimizations to campaigns.
• Work closely with content creators, designers, and developers to deliver integrated campaigns.
• Conduct in-depth market research to identify target audiences, trends, and best practices.
• Provide strategic recommendations for optimizing digital marketing efforts, website performance, and the tech ecosystem.
• Using A / B testing to optimise digital marketing performance.
• Consistently update the Company's portfolio works on our website.

Ideal Profile

What's on Offer?