Senior Associate / Manager - Digital Brand (PR & Communications)

FundPark is a fintech platform specialising in financing solutions for e-Commerce SME businesses. We believe that they are the backbone of the economy as they drive innovation and competition, create jobs, and contribute to economic growth. Unfortunately, traditional financial institutions often fail to serve their unique needs, leaving them without access to the working capital they need to grow and succeed.

At FundPark, we're here to change that. Powered by our proprietary credit model, cutting-edge technology, and real-time data, we provide efficient, effective, and flexible funding solutions specifically designed for e-Commerce SMEs to grow their businesses and take advantage of new opportunities as they arise. Our loan disbursement has already crossed US$5 billion empowering over 32,000 cross-border eCommerce SMEs trading with over 36 markets.

About the Role :

FundPark is seeking a digitally savvy and visually articulate storyteller to amplify our online presence and shape our digital narrative. The Senior Associate / Manager - Digital Brand will be at the forefront of crafting engaging online campaigns, involved in designing compelling visuals, and writing persuasive copies that resonate with our audience.

If you're a self-driven individual with a keen eye for aesthetics and a passion for the digital landscape, you'll thrive in our collaborative and innovative environment.

What you need to do :

1. Be the owner of the company’s social media accounts, which serve as the voice and image of the FundPark brand. Ensure our social media content embodies our essence and values, while maintaining consistency and excitement across all digital communications.

2. Develop, implement, and manage online media strategies across social media, newsletters, company website and other online channels to enhance brand visibility and engagement, including :

• Conceptualize, design, and produce engaging visual content (graphics, social media assets, basic videos, ads) that aligns with FundPark's aesthetic and vision.
• Craft compelling and concise copy for social media posts, email marketing, website content, and digital advertisements that captures the FundPark brand voice.
• Manage and optimize digital advertising campaigns (e.g., Meta Ads, Google Ads) to drive traffic and brand awareness. Analyse digital campaign performance metrics, identify trends and insights, and provide data-driven recommendations to optimize strategies and improve ROI.

3. Engage with customers and stakeholders, and analyze performance metrics to identify trends and consumer preferences to inform branding strategies and campaigns.

4. Cultivate partnerships with content creators, influencers, design communities, tastemakers and any external parties to amplify our brand presence and align the brand identity.

5. Stay ahead of the curve on emerging digital marketing trends, social media algorithm updates, design tools, and best practices to ensure our campaigns are effective and cutting-edge.

Requirements

Why FundPark