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Assistant General Manager (Promotions & Marketing)

Assistant General Manager (Promotions & Marketing)

Harbour City Estates LimitedHong Kong
30 天前
职位描述

Responsibilities :

  • Develop and implement comprehensive marketing strategies to enhance the branding of a prestigious mall – Harbour City and drive traffic of locals and overseas, sales and publicity by organizing marketing events, retail promotions and advertising.
  • Oversee the creation and execution of marketing campaigns across various channels and partner with tenants to facilitate in-store events, exhibitions and pop-up.
  • Manage the company’s online presence and monitor performance metrics, analyse customer data to optimize the digital marketing initiatives and stay updated on digital marketing trends and leverage emerging technologies to engage customers and drive online and offline traffic.
  • Manage and enhance the mall's loyalty program to encourage repeat visits and enhance customer engagement.
  • Maintain positive relationships with agencies, media partners, and influencers. Reach out potential partners of various industries for strategic collaborations.
  • Conduct market research, analyse consumer trends, and monitor competitor activities to identify opportunities and develop effective marketing strategies. Utilize data and analytics to measure the impact of promotions and marketing initiatives and make data-driven recommendations.

Requirements :

  • Degree in Marketing, Business Administration or related disciplines
  • Over 20 years of working experiences in the marketing industry with exposure in marketing high-end shopping malls / commercial complex
  • Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong project management skills; good at devising contingency plans to mitigate risks and adjust marketing strategies to meet everchanging marketing needs.
  • Sound knowledge of digital marketing, social media platforms, and emerging marketing trends.
  • Creative thinker with a passion for staying abreast of industry trends and innovations.
  • Excellent communication and interpersonal skills in both written and spoken English and Chinese
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    Marketing Manager • Hong Kong