Assistant General Manager (Promotions & Marketing)

Responsibilities :

• Develop and implement comprehensive marketing strategies to enhance the branding of a prestigious mall – Harbour City and drive traffic of locals and overseas, sales and publicity by organizing marketing events, retail promotions and advertising.
• Oversee the creation and execution of marketing campaigns across various channels and partner with tenants to facilitate in-store events, exhibitions and pop-up.
• Manage the company’s online presence and monitor performance metrics, analyse customer data to optimize the digital marketing initiatives and stay updated on digital marketing trends and leverage emerging technologies to engage customers and drive online and offline traffic.
• Manage and enhance the mall's loyalty program to encourage repeat visits and enhance customer engagement.
• Maintain positive relationships with agencies, media partners, and influencers. Reach out potential partners of various industries for strategic collaborations.
• Conduct market research, analyse consumer trends, and monitor competitor activities to identify opportunities and develop effective marketing strategies. Utilize data and analytics to measure the impact of promotions and marketing initiatives and make data-driven recommendations.

Requirements :