Assistant Manager, Customer Portfolio Management

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The role will plan and implement marketing activities and value-added services that align with the customer strategies to maximize customer lifetime value. Develop and roll out effective customer lifecycle management and data-driven cross-sell / upsell campaigns to deepen customer penetration and increase our share of wallet.

Job Responsibilities

Design and deploy customer campaigns across customer lifecycle to uplift customer engagement and penetration

Implement personalized and effective customer and marketing communications to optimize the campaign response

Collaborate with strategic partners and internal stakeholders to design for differentiating marketing activities, engagement tools and privileged offers that create customer engagement opportunities and enrich propositions.

Define metrics to track progress and success, and analyze data to enhance design and offer

Stay abreast of latest trends and developments in customer engagement. Constantly benchmark with the market to identify actionable improvements and convert into new initiative ideas.

Job Requirements

Degree holder in marketing or a related field

Have 5+ years of working experience in Marketing (preferably from financial institution)

Team player with a self-motivated mindset

Strong communication and interpersonal skills

Excellent in content development and customer communications

Well-rounded experience in marketing promotions, partnerships and segment management

Experience in managing different stakeholders (internal and external)

Fluent in English and Cantonese (written and oral)