(Associate) Product Manager

About the role

We are keen to look for a Product Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.

Key Responsibilities：

Develops brand strategy, promotional campaigns and tactical plans within marketing budgets

Prepares content of Integrated Brand Teams and Launch Teams

Runs market research programs & market insights for responsible brand and monitors / anticipates market development

Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)

Lead the cross-functional local / regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives

Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

Identifies area market insights and opportunity via customer interactions

Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

Compliance with applicable policies, procedures, and other regulations