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(Assistant) Marketing Officer - Pets (Welcome Fresh Graduates)

(Assistant) Marketing Officer - Pets (Welcome Fresh Graduates)

Hong Kong Technology Venture Company LimitedHong Kong
30 天前
职位描述

What You Will Be Doing

  • Develop and execute innovative promotional campaigns, loyalty programs, and content strategies tailored to the pet market
  • Analyze key metrics such as GMV, customer engagement, and campaign performance to drive data-informed marketing initiatives specific to pets
  • Leverage strong data sense to interpret customer behavior, trends, and CRM data, delivering actionable insights for personalized marketing strategies
  • Curate visually appealing content for in-app displays, eDMs, and push notifications that effectively showcase pet products
  • Collaborate with sales, design, business intelligence, and IT teams to align marketing and CRM strategies with business objectives in the pet industry
  • Stay updated on pet industry trends, competitor activities, and customer data insights to inform merchandising and marketing strategies
  • Plan and implement creative, data-driven strategies to attract new customers and enhance retention through CRM tools and campaigns
  • Assist in executing projects that enhance brand presence, optimize customer journeys, and drive conversions within the pet sector
  • Proactively engage in data-related tasks, including CRM management, customer segmentation, and performance reporting, with a willingness to embrace data-driven approaches
  • Manage additional responsibilities as assigned, focusing on the pet landscape and data-driven outcomes

Who Is Our Right Fit

  • Bachelor’s degree required, preferably in Marketing, Business Administration, Data Analytics, or a related field, with a strong interest in pets
  • Experience in pet marketing, eCommerce, CRM systems, or relevant startups is a plus
  • Familiarity with Tableau or data analysis tools is advantageous but not mandatory
  • Highly creative and organized, with strong analytical skills and a keen data sense for interpreting customer and market insights specific to the pet industry
  • Strong verbal and written communication abilities for effective collaboration, presentations, and reporting
  • Ability to thrive in a fast-paced environment with tight deadlines while managing multiple projects
  • Proactive in driving results, adaptable, and able to work collaboratively under pressure
  • Comfortable with data-related responsibilities, including CRM management and performance analysis, without reluctance
  • Fluent in both Chinese and English
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    Assistant Marketing • Hong Kong