(Assistant) Marketing Officer - Pets (Welcome Fresh Graduates)

What You Will Be Doing

• Develop and execute innovative promotional campaigns, loyalty programs, and content strategies tailored to the pet market
• Analyze key metrics such as GMV, customer engagement, and campaign performance to drive data-informed marketing initiatives specific to pets
• Leverage strong data sense to interpret customer behavior, trends, and CRM data, delivering actionable insights for personalized marketing strategies
• Curate visually appealing content for in-app displays, eDMs, and push notifications that effectively showcase pet products
• Collaborate with sales, design, business intelligence, and IT teams to align marketing and CRM strategies with business objectives in the pet industry
• Stay updated on pet industry trends, competitor activities, and customer data insights to inform merchandising and marketing strategies
• Plan and implement creative, data-driven strategies to attract new customers and enhance retention through CRM tools and campaigns
• Assist in executing projects that enhance brand presence, optimize customer journeys, and drive conversions within the pet sector
• Proactively engage in data-related tasks, including CRM management, customer segmentation, and performance reporting, with a willingness to embrace data-driven approaches
• Manage additional responsibilities as assigned, focusing on the pet landscape and data-driven outcomes

Who Is Our Right Fit