Senior Marketing Executive

Responsibilities

• Assist managers to develop and plan marketing strategies of The Club and Digital Ventures lines of business.
• Prepare digital and branding communications contents such as eDM, website, social media, app push / MMS messages; also participate in production and implementation of branding related events and promotional activities.
• Co-work with The Club and Digital Venture lines of business, as well as external partners for cross-over marketing campaigns, including planning and implementation of promotion mechanism, special offers, instore display and POSM and communication materials.
• Work closely with internal cross-functional teams and external agencies to generate different marketing assets and ensure execution of promotion within timeline and budget
• Support content creation including design and copy writing for digital ads and related marketing collaterals.
• Responsible for preparing report, clippings, market intelligence and administration work on marketing campaigns and PR engagements.
• Perform ad-hoc duties as assigned.

Requirements