Officer, Community Marketing (Content Management)

The Department

Brand and Digital Marketing Channels leads the overarching, customer-centric strategy for the Club’s parent brand, its digital marketing channels ecosystem and content offering. The team manages the strategic positioning of the Club in Hong Kong and the Mainland, and drives broad awareness and depth of engagement of the HKJC brand as a key contributor to society and a world-class racing sports, entertainment and lifestyle offering among existing and new, younger Gen Y and Z audiences. The team also works closely with our business units embedding critical expertise enabling them to improve their own communications strategies, while ensuring a consistent and coherent brand experience for our audiences.

The Job

• Collaborate with the team to develop and publish creative content that resonate with the Gen Z and Gen Y target audiences.
• Create engaging and shareable written content, including social media posts, e-newsletters, websites and other promotional collateral, that effectively communicates our brand voice and key messages.
• Develop visually appealing content in the form of images, graphics, and short videos that captures attention and tells compelling stories.
• Conduct research to stay up to date with current trends and topics in football / sports to ensure our content remains relevant and competitive.
• Brainstorm and pitch ideas for unique and innovative content formats, taking into account the preferences and behaviours of the Gen Z and Gen Y audiences.
• Collaborate with other team members and external agencies, including designers and video editors, to bring content ideas to life.
• Monitor and analyse the performance of content across various platforms and channels, proposing data-driven decisions to optimize engagement and reach.
• Stay informed about industry best practices and emerging content trends, and implement those learnings into our content creation process.
• Maintain a consistent brand tone and style across all content, while also adapting the messaging and format to suit different platforms and target demographics.
• Seek feedback from internal stakeholders and external partners to continuously improve the quality and effectiveness of our content.

About You

Terms of Employment

The level of appointment will be commensurate with qualifications and experience.

Closing Date

Only shortlisted candidates will be notified.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.