Social Media Coordinator

Founded in 2005, Hypebeast is a leading platform for contemporary fashion and culture that highlights curated brands and emerging lifestyles through editorially-driven news and features. Its devotion to discovery has made it one of the premier online destinations for fashion and lifestyle editorial and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on men’s fashion.Hypebeast is looking for a culturally-connected, collaborative, and creative Social Media Coordinator, to join our team based in Hong Kong.We are looking for a “social first” storyteller, who is creative and passionate about fashion, culture and lifestyle, with the ability to anticipate movements within culture, understand and implement platform updates, and use insights to engage an audience, increasing the reach and impact of the Hypebeast brand.

Responsibilities :

• Work with global social team members to create high-quality social posts / videos with focus on graphics, text and animation.
• Monitor social media networks for breaking news and viral content to always be posted in a timely manner.
• Assist internal sales department with copy drafting, asset selection, content publishing and data reporting for paid campaigns.
• Work with the project manager to devise a social media plan across all the platforms for the rollout of in-house and editorial projects.
• Identify and adapt to updates in audience behavior and social media algorithms to enhance performance.

Requirements :