Marketing Manager

Job Description

This role is based in our 17 / F, China Resources Building, 26 Harbour Road, Wan Chai, Hong Kong office.

JOB SUMMARY :

We are seeking an experienced Marketing Manager to drive marketing efforts for our exhibition portfolio : HOFEX, RBHK, Connect Marketplace, Build4Asia, and Retail Asia Conference & Expo. Reporting to the Senior Portfolio Director and managing a team of marketing professionals, this role will lead brand growth across all five industry events spanning food, construction, and retail sectors. The position requires close partnership with individual Event Managers for each exhibition to ensure seamless execution and strategic alignment.

PRINCIPAL DUTIES AND RESPONSIBILITIES :

Strategic Marketing Planning & Portfolio Management

• Develop annual marketing strategies and budgets
• Create integrated marketing calendars optimising events promotion
• Conduct market research and competitive analysis across food, construction, and retail sectors
• Establish KPIs and collaborate with Senior Portfolio Director on business alignment
• Create cross-event synergies & portfolio integration and identify cross-selling opportunities between exhibitions for multi-event participation

Cross-Functional Partnership & Collaboration

Digital Marketing & Multi-Channel Campaigns

Brand Management & Communications

Event Marketing & On-Site Activation

Vendor Management & External Relations

Qualifications

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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