Senior Sales Manager, Tourism Attractions & Ticketing

About the Company

Our client is seeking a dynamic and results-driven Senior Sales & Business Development Manager to represent an upcoming shopping mall featuring multiple licensed IP attractions. This role is pivotal in building the sales ticketing platform and establishing strong partnerships with external Online Travel Agency (OTA) partners such as KKday, Klook, Agoda, and others. The successful candidate will be responsible for strategically boosting sales and forecasting revenue while managing the full P&L for this business unit. Additionally, you will collaborate closely with the group IT team to optimize operations efficiency.

About the Role

Platform Development :  Lead the creation and implementation of a comprehensive sales platform for the shopping mall and its attractions, ensuring alignment with business goals.

Partnership Management :  Establish and maintain strategic partnerships with external OTA partners to drive ticket sales and enhance visibility.

Sales Strategy :  Develop and execute innovative sales strategies to maximize revenue and market penetration for the attractions within the shopping mall.

Revenue Forecasting :  Analyze market trends and sales data to forecast revenue, set sales targets, and prepare regular performance reports.

P&L Responsibility :  Manage the full P&L for the business unit, ensuring profitability and financial sustainability.

Collaboration with IT :  Work closely with the group IT team to refine operational processes, enhance user experience, and implement technology solutions that support sales efforts.

Market Research :  Conduct market research to identify opportunities for growth, track competitor activities, and adapt strategies accordingly.

Customer Engagement :  Develop initiatives to enhance customer engagement and satisfaction, ensuring a positive experience at all attractions.

Team Leadership :  Mentor and lead a sales team, fostering a culture of high performance and accountability.

Requirements

Requirements :

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• 8 years or above proven experience in sales and business development, preferably within the Tourism, Hospitality or Hotel sectors.
• Strong understanding of the OTA landscape and experience in managing partnerships with OTAs.
• Demonstrated ability to develop and execute successful sales strategies.
• Exceptional analytical skills with a strong focus on revenue forecasting and P&L management.
• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
• Proficient in using CRM systems and data analysis tools.
• Strong leadership skills with the ability to motivate and guide a team.
• Flexibility to adapt to changing market conditions and business needs.