Manager, Product Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Responsibilities :

• Play a key role in the implementation of product launch / revamp projects to ensure all product launch materials can be delivered on time and in good quality. Work closely with other teams to develop clear, customer-friendly and compliant marketing materials (including, product brochure, product leaflet, video, promotion flyer & website content, etc.) to support the projects within the project timeline.
• Develop compelling proposition and communicate the key product benefits in clear and customer-friendly language. Ensure the marketing materials developed are in line with the agreed proposition. Lead external creative agencies / editors to develop impactful and professional materials supported by user-friendly content and layout development.
• Take charge of product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline.
• Craft and implement promotion campaigns, both tactical and product promotions in good quality. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers and agents.
• Response promptly to stakeholders’ requests and actively seek for the possible solutions.
• Monitor team budget and handle payment settlement

Job Requirements :