Senior Marketing Manager, Wealth - Wealth & Personal Banking

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities : Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Wealth.

Principal Responsibilities

In this role you will be

• The primary accountability of this role is to develop and implement marketing plans and programmes to support the Asia Wealth ambition of HSBC – this includes go-to-market strategies focused on promoting cross-continuum wealth proposition of HSBC - wealth marketing of products and solutions, thought leadership, and events
• Formulate marketing strategies and implementing marketing initiatives to reinforce the HSBC with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC Premier, Premier Elite and GPB cross continuum (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration
• Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value
• Applying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above
• Responsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his / her designated campaigns and areas
• Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results
• Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions
• Ensure marketing communications uphold the highest standards within the bank
• Support innovation projects and embrace agile ways of working
• The role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovation
• The role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision-making

Accountabilities for Business, Customers and Stakeholders

Leadership & Teamwork

Requirements

To be successful you will need to have

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.