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Assistant Digital Marketing Manager

Assistant Digital Marketing Manager

Vita Green Health Product Company LimitedTsim Sha Tsui, Hong Kong SAR (see also separate country code entry under HK), CN
19 days ago
Job type
  • Quick Apply
Job description

About Tea Château

Tea Château is a pioneering tea brand that blends passion with innovation to elevate wellness. As part of the Vita Green Group, we launched in 2020 with a mission to help busy city dwellers indulge in a diverse selection of gourmet teas while promoting healthy lifestyle choices. Our expertly crafted blends fuse traditional Chinese and Western remedies, ensuring that the perfect cup is just a button press away.

We supply a comprehensive range of tea machines and premium teas directly to consumers in our retail stores and globally renowned hotels, restaurants, and businesses, allowing everyone to savor the joy of a perfect brew.

Position Overview

Join Tea Château as our Assistant Digital Marketing Manager and become the architect of our digital narrative. You will craft and execute full-funnel performance marketing strategies that elevate our premium tea brand, captivate discerning audiences, and drive sustainable growth. This role blends analytical rigor with creative flair, perfect for a leader passionate about turning data into compelling brand experiences.

Requirements

What You’ll Be Doing

  • Imaginative & Strategic Thinker : Develop and implement captivating digital marketing strategies that will elevate our future stars across multiple online platforms and bring your creativity to life;
  • Market Researcher : Dive into market research to uncover target audiences, market trends, and competitors, using these insights to shape tailored digital marketing activities;
  • Campaign Creator : Collaborate with the marketing team to develop comprehensive digital marketing strategies and identify market growth opportunities aligned with our business objectives.
  • KPI Tracker : Be the data-driven expert by monitoring and analyzing key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and ROI. Your insights will help us continually improve campaign effectiveness;
  • Digital Trendspotter : Stay ahead of industry trends, emerging technologies, and best practices to bring innovation and a competitive edge to our digital marketing strategies;
  • A / B Tester : Embrace the power of A / B testing and data analysis to optimize digital marketing campaigns, always striving to enhance user experience;
  • Team Leader : Support our Senior Manager in guiding a team of digital marketing professionals, and inspiring them to achieve exceptional results;
  • Performance Tracker : Keep stakeholders informed by diligently tracking and reporting on digital marketing performance, and presenting findings and recommendations that drive our success.

Who We’re Looking For

  • Possess a Bachelor's degree in marketing, communications, or a related field.
  • Bring over 7 years of experience in digital marketing, ideally within the FMCG or personal care sector.
  • Stand out with profound understanding of full funnel media strategy on digital marketing channels, platforms, and tools, including Meta / Google advertising platforms and SEO / SEM principles.
  • Hands on development and implementation on full-funnel performance marketing strategies across paid search, paid social, display, affiliate, and programmatic channels.
  • Demonstrate proficiency in data analysis and reporting through the utilization of web analytics tools, such as Google Analytics, shopifty, tableau, hubspot. Translate complex data into actionable insights and strategic recommendations.
  • Exhibit a tech-savvy attitude, with a firm grasp of social media platforms, content management systems, and the latest trends in marketing software.
  • Leverage your creative flair and keen eye for compelling content to craft engaging digital marketing materials that resonate with audiences.
  • Communicate effectively and collaborate seamlessly within cross-functional teams, leveraging exceptional interpersonal skills.
  • Apply your robust analytical skills and adept problem-solving capabilities to navigate challenges effectively.
  • Thrive in a dynamic, fast-paced environment, showcasing your ability to manage multiple projects concurrently with finesse.
  • Benefits

    Why Join Us

    We value your professional and personal growth – fostering a positive work culture is our priority. Here, you’ll find more than just a job, you’ll discover a genuine opportunity to thrive.

  • Be part of a forward-thinking company dedicated to health and wellness.
  • Engage in pioneering projects that push the boundaries of innovation.
  • Opportunities for professional growth and development.
  • Flexible working schedule that promotes work-life harmony.
  • Causal wear every day!
  • Collaborate with a talented and diverse team.
  • Exclusive employee discounts on our products and much more!
  • And more!

    Tea Château is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    #LI-AMBER

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    Marketing Manager • Tsim Sha Tsui, Hong Kong SAR (see also separate country code entry under HK), CN

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