Talent.com
This job offer is not available in your country.
Content Marketing Manager (Remote)

Content Marketing Manager (Remote)

smile.com.auHong Kong
2 days ago
Job description

Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia.

Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

Role Objectives

This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets.

Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams — ensuring consistent messaging while driving growth through content that delivers impact.

KEY RESPONSIBILITIES

Content Strategy Development

  • Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.
  • Drive engagement and results across the funnel : awareness, lead generation, conversion, engagement, and retention.
  • Use AI-driven insights to identify content opportunities and refine targeting.

Content Creation & Optimisation

  • Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.).
  • Update and refresh existing content for SEO relevance and impact.
  • Apply AI tools for drafting, personalisation, and optimisation.

    • Audience Journey Mapping

  • Create tailored content for each stage of the audience lifecycle.
  • Implement personalised content to improve conversions and retention.

    • Campaign Management

  • Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives.
  • Track and report on performance; iterate using data-driven insights.

    • Brand Messaging & Positioning

  • Maintain consistent brand voice across all touchpoints.
  • Position Smile as a thought leader in digital health and dental cover.

    • Performance Analysis & Optimisation

  • Monitor KPIs (engagement, conversion, SEO rankings).
  • Use AI-powered analytics to improve delivery, targeting, and ROI.

    • Collaboration & Cross-Functional Alignment

  • Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging.
  • Contribute to a results-first team culture , sharing learnings and collaborating for impact.

    • Cost Efficiency & Resource Management

  • Manage content budgets effectively.
  • Optimise cost per new content piece while maintaining quality and reach.

    • Key Performance Indicators (KPIs)

  • Cost per new piece of content.
  • Content engagement & conversion impact.
  • Expansion into new mediums (video, infographics, interactive formats).
  • Contribution to new acquisition and retention targets.

    • Ideal Profile

    REQUIREMENTS

    This FULL-TIME ROLE will only suit someone who also meets the following requirements :

  • Has extensive experience and evidence of delivering exceptional results with Content Marketing.
  • Demonstrates strategic, analytical, and creative thinking.
  • Is proactive, a self-starter, and thrives in a high-performance culture.
  • Has perfect written and spoken English.
  • Uses AI tools confidently to improve efficiency and outcomes.
  • Operates with the highest integrity.

    • If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

    What's on Offer?

  • 100% Remote : Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position : Secure a stable and consistent work schedule.
  • Similar Time Zone : Work seamlessly with a team in a compatible time zone.
  • Established Company : Join a nearly 20-year-old successful & growing organisation.
  • National Presence : Be part of a national Australian company.
  • Meaningful Work : Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team : Collaborate with 'A' leadership and 'A' players, including a successful Australian / Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture : Thrive in a positive and supportive work environment with a long-serving team.
  • Creative Freedom : You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative.
  • Content Variety : Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging.
  • Robust Editorial Calendar : Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.
    • Create a job alert for this search

    Marketing Manager • Hong Kong

    Related jobs
    Enterprise Agreement Marketing Manager - APAC

    Enterprise Agreement Marketing Manager - APAC

    FortinetHK
    Location : Singapore, Hong Kong, Australia (Sydney) .Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the ...Show moreLast updated: 30+ days ago
    Marketing Associate

    Marketing Associate

    LinjerHong Kong, HK, HK
    Quick Apply
    About Linjer Founded in 2014, Linjer is a design studio with Scandinavian roots dedicated to creating timeless, high-quality jewelry, bags, and watches. Frustrated by the limited options between fas...Show moreLast updated: 30+ days ago
    Marketing Specialist – Growth & Campaigns | Crimson Rise & BDSA

    Marketing Specialist – Growth & Campaigns | Crimson Rise & BDSA

    Crimson EducationCentral, Hong Kong Island, .HK
    Quick Apply
    Crimson is the most successful college admissions consultancy in the world.Over the past decade, we’ve grown from a three-person startup to. Valued at over $1B NZD and backed by over $147M NZD in fu...Show moreLast updated: 16 days ago
    Senior Performance Marketing Specialist

    Senior Performance Marketing Specialist

    SHOPLINEHK
    Quick Apply
    Responsibilities : Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth. Conduct market research and competitive analysis to identify new op...Show moreLast updated: 30+ days ago
    Marketing Intern

    Marketing Intern

    HR Plus (Talent) LimitedHong Kong, Hong Kong
    Quick Apply
    Are you a creative, tech-savvy individual passionate about social media and digital storytelling?.Create engaging content for platforms like Instagram, LinkedIn, and Rednote.Assist in developing an...Show moreLast updated: 30+ days ago
    Front-End Manager (Marketing / Compliance)

    Front-End Manager (Marketing / Compliance)

    IO TECH SOLUTIONS LIMITEDHong Kong, Hong Kong
    Quick Apply
    As the Front-End Manager overseeing both the Marketing & Compliance teams, you will build and manage small teams of front end engineers who are responsible for our marketing websites and on-boa...Show moreLast updated: 30+ days ago
    Digital Insurance Project Manager - Cantonese Speaker (Fully Remote)

    Digital Insurance Project Manager - Cantonese Speaker (Fully Remote)

    CoverGoHK
    Quick Apply
    Working on the latest tech for the Insurtech Market Leader.At CoverGo, our mission is to empower all insurance companies to make insurance 100% digital and accessible to everyone.We are a leading g...Show moreLast updated: 30+ days ago
    Growth Marketing Specialist (AI-enabled)

    Growth Marketing Specialist (AI-enabled)

    DigifyHong Kong, Hong Kong, HK
    Quick Apply
    Digify is a cloud-based document security and data room software that allows customers to control, protect, and track important documents after sharing them. Companies use Digify to protect confiden...Show moreLast updated: 3 days ago
    Senior Marketing Manager

    Senior Marketing Manager

    WATI.ioHong Kong, Hong Kong, HK
    Quick Apply
    WATI is a leading SaaS company dedicated to empowering businesses with our cutting-edge customer engagement platform.We are committed to innovation, excellence, and providing outstanding value to o...Show moreLast updated: 30+ days ago
    Senior Marketing Manager (Global Brokers)

    Senior Marketing Manager (Global Brokers)

    nextRolesHong Kong, Hong Kong, HK
    Quick Apply
    Manage & oversee the GBRS team to deliver the business targets and departmental goals.Monitor functional operations under the guidance of Head of Marketing. Explore business opportunities throug...Show moreLast updated: 30+ days ago
    Senior Marketing Manager, APAC

    Senior Marketing Manager, APAC

    TEAM LEWISCauseway Bay, Hong Kong Island,
    Quick Apply
    TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades.Its success is due to a combination of factors : talented creatives delivering awa...Show moreLast updated: 22 days ago
    Associate Partnership Marketing Manager, Licensing Entertainment (Shopping Mall)

    Associate Partnership Marketing Manager, Licensing Entertainment (Shopping Mall)

    nextRolesHong Kong, Hong Kong, HK
    Quick Apply
    Our client is a renowned Hong Kong Property Developer.To cope with company expansion top management is seeking for a hands-on Associate Manager to join the Marketing team.The successful candid...Show moreLast updated: 30+ days ago
    Web3 Marketing Lead

    Web3 Marketing Lead

    GlitchD LabsHong Kong, Hong Kong, HK
    Quick Apply
    GlitchD Labs powers the next wave of Web3 with modular, production-grade Appchains and DA infrastructure.We enable fast, cost-efficient L1 / L2 / L3 chain deployment customized, token-enabled, and read...Show moreLast updated: 2 days ago
    Assistant Performance Marketing Manager

    Assistant Performance Marketing Manager

    nextRolesHong Kong, Hong Kong, HK
    Quick Apply
    Responsible for executing the yearly marketing plan, as ‘Day to Day’ digital marketing contact for all cross functional business partners and stakeholders. Fully responsible for all marketing activi...Show moreLast updated: 30+ days ago
    Product Marketing

    Product Marketing

    SHOPLINEHK
    Quick Apply
    What you will be doing : Work closely with internal stakeholders to digest and understand the use cases and paint points in order to consolidate the product needs.Help to conduct the com...Show moreLast updated: 30+ days ago
    Assistant Digital Marketing Manager

    Assistant Digital Marketing Manager

    Vita Green Health Product Company LimitedTsim Sha Tsui, Hong Kong SAR (see also separate country code entry under HK), CN
    Quick Apply
    Tea Château is a pioneering tea brand that blends passion with innovation to elevate wellness.As part of the Vita Green Group, we launched in 2020 with a mission to help busy city dwellers indulge ...Show moreLast updated: 24 days ago
    Head of Marketing

    Head of Marketing

    Chaos TheoryHong Kong, Hong Kong, HK
    Quick Apply
    Your entire existence revolves around scaling the business and disrupting competitors.As the Marketing leader of the foremost challenger brand in our space, you’re leading a guerilla war.You’ll do ...Show moreLast updated: 30+ days ago
    Marketing Director, APAC

    Marketing Director, APAC

    TEAM LEWISCauseway Bay, Hong Kong Island,
    Quick Apply
    TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades.Its success is due to a combination of factors : talented creatives delivering awa...Show moreLast updated: 24 days ago
    コンテンツグロースディレクター Contents Growth Director

    コンテンツグロースディレクター Contents Growth Director

    moomooShenzhen, Guangdong Province, CN
    Quick Apply
    NASDAQ上場企業 Futu Holdings Limitedのグループ企業として、グローバルな金融テクノロジーと先進的な取引サービスを日本国内で展開しています。.FUTUグループは、香港では成人の約40％が利用する証券取引アプリ『FUTUBULL』を提供しています。その国際版として誕生したのが『moomoo（ムームー）』です。. FUTUグループが2018年に米国カリフォルニア州シリコンバ...Show moreLast updated: 7 days ago
    Marketing Manager, APAC

    Marketing Manager, APAC

    Control RisksHong Kong, Hong Kong, HK
    Quick Apply
    This role will play a key part in building awareness of Control Risks expertise and driving growth for its services with our key buyers. The focus of the role will include crafting compelling messag...Show moreLast updated: 30+ days ago