Business Communications Manager

Corporate Communications

Hang Seng’s Corporate Communications Department formulates and executes compelling communications programmes that promote the Bank’s corporate image, products and services. It monitors public opinions about the Bank and ensures important messages are conveyed in a timely and effective manner, both internally and externally. The Department also helps safeguard Hang Seng’s brand and position as the leading domestic bank in Hong Kong by advising on reputational matters and strengthening relationships with its stakeholders.

The Business Communications function plans and implements strategic initiatives supporting the Bank’s business growth plan. Working very closely with business heads, in particular Retail, Wholesale, Hang Seng Index, Hang Seng Insurance, Hang Seng Investment Company, the team proactively plans and executes communication initiatives to promote the Bank’s business, products and services, and to manage the Bank’s reputation. The team also builds thought leadership and establish amicable relationship with various external stakeholders, leverage multiple channels including but not limited to traditional media, social media, external speaking opportunities and other events. The team also manages reputational issues for the Bank.

Reporting to the Senior Business Communications Manager, the Business Communications Manager is responsible for contributing to the development and implementation of the Bank's business communications strategy, focusing on the Retail and / or Wholesale businesses, aligning with the overall business growth plan. This role will focus on integrated communications, content creation, executive profiling, and reputational management to ensure effective and consistent messaging across all channels. The ideal candidate will have a proven track record of success in leading strategic communications initiatives within a complex financial institution.

Key Responsibilities

Integrated Communications and Campaign Management :

• Plan and execute creative and integrated communications campaigns, events and initiatives that strategically and effectively support the Bank’s business needs, support customer and business growth, and engage and inspire the Bank’s key external stakeholders.
• Develop engaging content for various channels, including media, YouTube, LinkedIn to promote the Bank’s business and products.

Strategic and Effective Content Creation :

Executive Profiling :

Corporate Announcements :

Media Relations :

Reputational and Issues Management :

Requirements