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AVP, Credit Card Product Development and Marketing

AVP, Credit Card Product Development and Marketing

Chong Hing BankHong Kong
30 天前
职位描述

Responsibilities :

  • Formulate and develop marketing plan and strategies and implement various end-to-end credit card acquisition marketing campaigns to drive business growth and meet business targets
  • Monitor the performance of marketing activities, conduct analysis and based on performance data to provide recommendations on marketing strategies
  • Manage different kinds of credit card and related products from design to implementation.
  • Collaborate with other teams and manage external vendor supplier for smooth logistics and execution of programs, card features maintenance & project enhancement to align on activities, as well as to drive and leverage the best practices
  • Keep abreast of latest market trend, competitor activities and customer spending behavior of different segments, to identify opportunities, initiates product ideas and ongoing features / benefits tailored for each target segment
  • Ensure all program / projects are adhered to banking practice, compliance and regulatory requirement

Requirements :

  • Bachelor degree or above in Marketing, Communications or related disciplines.
  • Minimum 5 years working experience in credit card / banking / financial products business
  • Creative, flexible, analytical, well-organized and strong marketing execution skills with excellent project management and problem solving skills
  • Good interpersonal communication and presentation skills and able to work independently and handle multitask
  • Self-motivated, enthusiastic with excellent negotiation and influential skills
  • Proficiency in and MS Office and good command of written and spoken English, Chinese and Putonghua
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    Product Development • Hong Kong

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