Senior Marketing Executive

Job Description

PRINCIPAL DUTIES AND RESPONSIBILITIES :

• Design and implement digital marketing initiatives to achieve business objectives
• Drive website traffic, brand awareness, customer engagement and increase the leads number through existing marketing channels and online platforms
• Produce marketing materials for online channels including website, social media and external online media
• Monitor performance and results of digital marketing campaigns
• Work with internal and external parties to deliver contents of high professional standards
• Explore and evaluate new marketing channels (both online & offline) suitable for our services and market segments, and proactively bring in new ideas and update market trend
• Gather market intelligence and research to gain customer insight
• Support effective and creative marketing strategies for exhibitions and related products via different channels
• Work as a team to assist the total success of all exhibition products, physical exhibitions and conferences coordination

Qualifications

OTHER PREFERRED ATTRIBUTES :

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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