Product Marketing Lead

Headquartered in Hong Kong , we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. Regarded as one of the worlds finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

HQ Group Marketing  is seeking a highly skilled and experienced  Product Marketing Lead to join the team. A key member of the team and will be responsible for developing and executing marketing strategies horizontally across all our products to promote Shangri-la Groups services, enhance brand awareness, and drive customer engagement. This role requires a creative and strategic thinker with a strong background in marketing and a passion for the hospitality industry.

What you'll be doing

• Develop and implement comprehensive marketing plans for hotel products and services, including FAMEX & other Rooms, F&B, Wellness.
• Collaborate with cross-functional teams including sales, operations, and portfolio marketing to ensure cohesive and effective marketing campaigns.
• Conduct market research and analyse customer insights to identify opportunities for product development and promotional activities.
• Manage the creation and distribution of marketing materials, including brochures, digital content, and advertisements, and lead the consistency across the Regions and Properties.
• Collaborate with the social media team to effect and monitor online marketing efforts to enhance brand presence and engage with customers.
• Monitor and analyse product marketing campaign performance, providing regular reports and recommendations for improvement.
• Develop and maintain relationships with media partners, influencers, and industry stakeholders.
• Stay up to date with industry trends and competitor activities to ensure the product marketing strategies remain competitive.

What we're looking for

What we offer

At Shangri-La, we are committed to providing our employees with rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including :