Marketing Automation & Operations Manager

We believe that entrepreneurs are society's problem solvers. They see opportunities in complexities and drive us towards progress. Osome doesn't want entrepreneurs to be distracted from the important task of searching for the best solutions. By letting us handle all the routine tasks, entrepreneurs can focus on driving their business forward.

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

Our team stretches across 5 countries and is composed of 450+ amazing employees, and we’re still growing! In 2021 we raised $16m in Series A funding to continue our exponential growth, with ambitious goals and objectives in place for 2022.

To support our ambitious growth plans, we’re looking for smart talents who are excited about joining our young and energetic team, and ready to take on the challenge of a lifetime. Here at Osome, we provide an inclusive and collaborative environment, offering a promising career plan. You can expect to be rewarded for your contribution.

Role Overview :

As a Marketing Automation Manager , you will be responsible for developing, implementing, and optimizing automated marketing campaigns to enhance customer engagement, lead generation, and conversion rates. Your role will bridge the gap between marketing and technology, ensuring seamless integration of automation tools and CRM platforms. You will take ownership of marketing automation strategies, oversee workflow automation, and collaborate across teams to drive data-driven marketing initiatives that contribute directly to business growth. This role requires a combination of technical expertise, strategic thinking, and hands-on execution to maximize marketing effectiveness.

What you'll do :

Marketing Automation : Responsible for the implementation and maintenance of marketing automation software (currently we're using Hubspot CRM) with the hands on technical skills needed to set up workflows and integrate communications and sales channels

Digital Marketing Strategies : Create and implement digital marketing automation strategies to increase leads, improve campaign performance, and maintain customer databases, contributing directly to revenue growth.

CRM Utilization : Utilize customer relationship management (CRM) software (currently Hubspot CRM) to develop lead generation and sales strategies that enhance customer acquisition and retention.

Email Marketing : Develop, manage, and optimize email marketing campaigns to enhance engagement, nurture leads, and drive conversions, ensuring best practices in deliverability, segmentation, and personalization. Technical skills to set up and run the campaigns yourself are a must, basic knowledge of HTML and CSS for email template customization is a plus.

Data Analysis : Work with analysts to review and analyze data to identify trends and create data-driven strategies that inform our marketing projects, ensuring they are both impactful and aligned with business objectives.

Cross-Functional Collaboration : Oversee the planning and execution of marketing initiatives, serving as a liaison between marketing, sales and product teams to ensure cohesive and successful campaigns.

Technology Oversight : Oversee the technology infrastructure supporting our marketing efforts, ensuring it is robust and scalable.

Who you are :

At least 5-7 years experience in integrated marketing automation, ideally from an agency or B2B fintech SaaS background

At least 5-7 years of marketing automation experience

Knowledge of using automation tools like Hubspot (key platform), Marketo, Salesforce Marketing Cloud, Keap and Mailchimp.

Understanding of lead generation procedures and customer life cycle.

Proficient in audience segmentation.

Strong understanding of digital marketing techniques like A / B testing.

Exceptional interpersonal, communication, analytical, optimization, problem-solving and project

management skills.

Experience integrating APIs and building automated workflows using tools like Zapier to connect marketing technologies and streamline processes.

Analytical and driven by data metrics.

Strong project management and collaboration skills

Candidates must be proficient in English, proficient in Chinese is a plus.

Candidates based in Asia with an Asia working timezone is a must.

Our Benefits 🙌

Osome grows alongside you, but we already have a few perks :

The opportunity to join a goal-driven startup with big ambitions

An open, inclusive working environment, with founders deeply-rooted in the startup space

An agile working model focused on goals and performance

International environment with diverse culture

Competitive remuneration package

18 days annual leave, medical & dental benefits, work-from-home policy

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable matters.

Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

To find out more about Osome, please visit https : / / osome.com / hk / or follow us on Instagram , Facebook and LinkedIn .