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Accenture Song - CRM & Customer Experience Associate Manager
AccentureHong Kong10 days ago
Job description6+ years in CRM, customer experience, or digital marketing with 3+ years in consulting (Big 4 or boutique CX firms). Expertise in lifecycle strategy, martech stacks (Braze / Salesforce / SFMC), and analytics tools (SQL, Tableau). Proven success delivering CRM projects for clients in financial services, retail, or tech. Fluency in APAC market trends, privacy regulations (, PDPO), and cultural nuances. Strong client-facing skills : storytelling, stakeholder management, and board-readymunication. Language : Fluent English; Mandarin or Cantonese preferred.
Responsibilities
- Partner with clients to diagnose CRM maturity gaps and design transformation roadmaps.
- Deliver end-to-end customer journey optimizations (acquisition, retention, CLTV).
- Implement personalization engines using predictive analytics and automation tools.
- Design and deliver owned channel campaigns with seamless execution.
- Advise on dataernance, AI adoption, and omnichannel orchestration.
- Lead workshops to align cross-functional client teams (Marketing, IT, Analytics).
- Own project delivery : scope, timelines, budgets, and ROI measurement.
- Mentor junior consultants and contribute to thought leadership in APAC markets.
Qualifications
What We're Looking For
LI-GM Job ID 13386695_en
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Associate • Hong Kong
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