Senior Manager, Brand

Job Summary

This role supports the development of brand strategies and guidelines and the execution of brand communications within Prudential Plc’s Corporate Affairs function. The position is crucial in helping support brand management to ensure consistency in brand standards across all communication channels, maintaining the company’s brand equity and aligning with corporate objectives.

Key Responsibilities include :

• Brand Building and Project Management : Assist with brand refresh planning, prioritisation of project deliverables, timeline tracking and delivery of objectives.Support the coordination and collaboration with internal teams and external agencies to enhance brand’s visual and verbal expression and content style.Support the coordination and engagement with key stakeholders within the group-wide brand community on a daily basis.Support in the management of brand supplier relationships.
• Governance and Processes : Support brand governance frameworks, processes, and resources.Support on the education of brand guidelines to ensure consistency in visual and verbal brand expressions.Help develop materials to support cross-market and functional teams.
• Management of Trademarks and Brand : Ensure company trademarks align with brand and group strategy, ongoing review process, and compliance management.Manage the annual tracking and renewal across markets and businesses, as well as the development of any new trademarks for group-wide use.Advise internal stakeholders on Group brand guideline questions.Support the management of brand assets and the development of the brand portal.
• Performance Monitoring and Reporting : Gather data and insights on brand utilisation and performance by markets, offering recommendations for improvement.Propose brand strategies based on performance data to help improve brand consistency, awareness and perception.

Preferred qualifications :