Senior Manager, CRM Marketing

Responsibilities :

The CRM Marketing Senior Manager will serve as the functional head for the CRM Marketing Team. This role will support the Customer Strategy and Insights Director in the following areas :

• Developing and implementing the CRM Marketing Strategy to enhance customer engagement through proactive communication and marketing automation. The role will also focus on expanding cross-selling and upselling opportunities across all lines of business.
• Managing the CRM Platform to facilitate targeted engagement communications through email, SMS, and push notifications via Salesforce Marketing Cloud (SFMC).
• Driving the growth of the active customer base and ensuring the retention of existing customers.
• Developing a lifecycle framework for effective customer nurturing and engagement.
• Leading and collaborating with internal teams to identify requirements and build business cases that support the enhancement of the customer journey.
• Leveraging persona analysis for strategic targeting and translating ideas into actionable campaigns.

Key Accountabilities :

Qualifications & Requirements :

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 94 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.